Creative / Marketing / Digital
This year Citalia wished to move away from the traditional Holiday Brochure we’ve designed for the past few years. The Update would be more a Destination Guide. Citalia is the Italy Expert and wanted to not only inform their guests of their Hotels and Villas, but also to take them on an informing journey around Italy.
Each area of Italy has an annotated map, plus an overview of Climate, Hidden Gems and Enriching Experiences, culinary recommendations along with Top Tips and advice throughout. The introduction of QR codes bridges the gap between print and digital, making the journey to online booking seamless.
Take a look: