University of Surrey
Global Graduate Award Programme Identity

Creative / Marketing

The University of Surrey approached us to help give a new Entrepreneurship Programme a vibrant & engaging identity to encourage take up.

This optional mini-module, open to all students is made up of workshops and coaching, plus hands-on challenges to create hype, and sell ideas. The programme is designed to develop the knowledge, skills and mindset of an entrepreneur.

The brief was to create a logo & brand for the Programme that students would appeal to. It needed to be modern, aspirational, but also have a sense of fun. We created a colour scheme and visual approach that reflected student diversity whilst also giving the identity a sense of fun. We also devised the strapline ‘Go Further’ with a chevron arrow device. This was to really enforce the programmes aim to make the student better equipped and skilled for the future workplace.

The programme needed to attract up to 50 students. As a result of our involvement, take up was an incredible 250 applicants. Thats a 500% uplift! Result!