Wear it. Beat it. is one of BHF’s flagship Mass-participation events. The brief was increase signup and income, and improve remittance rates and average gift. To achieve this goal, K8 wanted to design a brand new fundraising pack, but also improve the stewardship journey, including email comms. The Campaign involved pretty much everything from designing a bandana to creating a full-on microsite with social feeds a plenty! We even art directed the photoshoot! It resulted in one very fun-packed campaign indeed, both on and offline which helped BHF increase the events average gift by 10%.

K8 are a delight to work with. They understand the importance of knowing the charity, audience and products they are working on. They bring new and fresh ideas to the table and also offer a level of support above and beyond. I wouldn’t hesitate to recommend them or work with them again.

Alex Talcer, Mass Participation Programme Manager – British Heart Foundation